BidVertiser is an internet advertising company offering site-targeted pay-per-click (PPC) text ads and image ads. The company was launched in 2003 by Bpath and provide side-targeted ads where advertisers can select categories of websites for their advertisement to appear. The system is different than automated keyword-based ads placement that Google AdSense and Overture (now Yahoo! Search Marketing) ran at that time. Keyword-based ads placement allow ads to appear on pages that contain keywords specified by advertisers in the title regardless of what category the main website is about. BidVertiser provide site-targeted placement by asking both advertisers and website publishers to specify categories for their ads and websites. The action is to make sure an advertisement only appear in relevant websites instead of any website that have the same keywords as the ads. Since Google and Yahoo! used two different advertising services where one is just for advertisers and another is just for publishers (eg. AdWords and AdSense), BidVertiser simply combined all services for advertisers and publishers in one system.
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AdBrite, Inc. is an online advertising firm based in San Francisco, California. It was founded by Philip J. Kaplan and Gidon Wise.
AdBrite serves ads on 112,009 sites, according to their published stats [1], and is the 10th largest ad network on the Internet, according to Media Metrix[2]. Attributor survey ranked AdBrite as the 6th largest ad server in 2008 with a 2% share of the market.[3]
AdBrite was originally founded as Marketbanker.com in 2002, and relaunched as AdBrite in 2004. AdBrite is backed by Sequoia Capital.[4], Mitsui and DAG Ventures.
On February 12, 2008 the company launched Spottt.com, a link exchange that enables sites to promote each other for free[5].
source: Wikipedia
I must agree that in terms of AD Networks Google Adsense really has the upperhand, but they know that one little misstep from them and there are a lot of AD Networks who could easily take their spottt. :)
ADBRITE is one of those networks. Personally I think adbrite is fast in gaining ground to be one of the premiere Ad services out there. So, if you are looking for an alternative to Google Adsense, I say don't look very far because AdBrite can easily provide you those similar services. (If only they can send thru Western Union as well then adsense will have a very serious competition.)
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Wednesday, March 10, 2010
BidVertiser is an internet advertising company offering site-targeted pay-per-click (PPC) text ads and image ads. The company was launched in 2003 by Bpath and provide side-targeted ads where advertisers can select categories of websites for their advertisement to appear. The system is different than automated keyword-based ads placement that Google AdSense and Overture (now Yahoo! Search Marketing) ran at that time. Keyword-based ads placement allow ads to appear on pages that contain keywords specified by advertisers in the title regardless of what category the main website is about. BidVertiser provide site-targeted placement by asking both advertisers and website publishers to specify categories for their ads and websites. The action is to make sure an advertisement only appear in relevant websites instead of any website that have the same keywords as the ads. Since Google and Yahoo! used two different advertising services where one is just for advertisers and another is just for publishers (eg. AdWords and AdSense), BidVertiser simply combined all services for advertisers and publishers in one system.
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source/s: Wikipedia and/or Official Website (visit Wikipedia and/or the websites of each of the AdNetworks to get more information )
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